SimplyBook.me: The ideal online booking solution to simplify the management of your appointments

SimplyBook.me is a software solution from online booking designed for service businesses of all sizes. It is aimed at both freelancers and large organizations seeking to optimize the management of their appointments.

Its main promise is to simplify and automate appointment scheduling, allowing businesses to save time, reduce absences through reminders, and improve the customer experience. In 2025, SimplyBook.me is positioned as one of the most comprehensive and flexible tools of the market for online planning.

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What is SimplyBook.me for? (Use case)

SimplyBook.me is mainly used to allow your customers to book your services online, 24/7, without having to contact you directly. The tool manages availability, sends confirmations and reminders, and can even process payments in advance.

The benefits for users are numerous: a reduced administrative burden, better organization, a significant reduction in missed appointments and a more professional image. Customers appreciate the ease and autonomy of making appointments at any time.

Its use is found in many sectors: beauty and hairdressing salons, wellness and fitness centers, consultants, medical professions, schools for parent-teacher meetings, or even rental services.

The key features of SimplyBook.me

This tool is distinguished by the richness of its customizable functionalities.

• Customizable booking site: Create a professional booking page with your own brand, or integrate a widget directly into your existing website. This provides a seamless experience for your customers.
• Calendar management: Synchronize your schedules with Google Calendar or Outlook to avoid double bookings. You can manage multiple employees and locations.
• Automatic notifications: Send confirmations, reminders, and feedback requests via email and text messages to keep customers engaged and reduce oversights.
• Online payments : Accept payments or deposits at the time of booking through integrations with platforms like Stripe and PayPal.
• Marketing features : Set up promotions, discount coupons, and gift cards to build customer loyalty and attract new prospects.
• Flexible services: Set up courses, events, individual appointments, or subscriptions with great flexibility.

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Advantages and limitations of SimplyBook.me

✅ Advantages:

• Value for money: The tool offers a functional free version and paid plans at competitive rates compared to its competitors.
• Highly customizable: Thanks to a system of “plugins”, you can activate only the functionalities you need, making the interface adapted to your business.
• Multiple integrations: It easily connects to your daily tools (calendars, social networks, websites) for centralized management.
• Security and compliance: SimplyBook.me offers HIPAA compliance for medical data and is ISO 27001 certified, ensuring a high level of security.

❌ Limits:

• Perfect interface: Some users find that navigating the back office can be complex at first glance due to the large number of options.
• Booking limits: All plans, including the highest ones, have a limit on the number of monthly bookings, which can be a constraint for very high-volume businesses.

How much does SimplyBook.me cost? (Prices 2025)

SimplyBook.me offers a flexible range of pricing to adapt to the growth of your business, including a 14-day free trial. Here is an overview of the available plans:

• Free: This free plan is great to get started. It includes up to 50 bookings per month, 1 user, and 1 custom feature plugin.
• Basic: For €8.25 per month, this plan offers 100 bookings, up to 5 users and 3 custom plugins.
• Standard: For €24.90 per month, you get 500 bookings, up to 8 users, 8 plugins, and HIPAA compliance.
• Premium: For €49.90 per month, this plan includes 2,000 bookings, 25 users, and an unlimited number of plugins.

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Additional booking packs and SMS credits can be purchased as needed. For large companies with specific needs, rates are available on quotation.

Our opinion on SimplyBook.me (Test & Recommendations)

After analysis, SimplyBook.me proves to be an extremely powerful and versatile online booking solution. Its main advantage is its ability to adapt: whether you are an independent coach or a clinic with several practitioners, you can model the tool to your specific needs thanks to the plugin system.

The user experience on the customer side is very positive; making appointments is simple and intuitive. On the administrator side, getting started requires a small amount of time to adapt to explore all the possibilities, but the investment is worth it. Automatic reminders and payment management are features that provide an almost immediate return on investment.

We particularly recommend it to service companies looking for a reliable solution to offload appointment management and who need specific functionalities (such as the sale of additional products, course management, or medical compliance). It is a tool that can really support the growth of an activity.

Our final score: 4.5/5

Alternatives to SimplyBook.me

Although very comprehensive, SimplyBook.me has competitors that may better suit certain needs.

• Calendly : Often cited for its simplicity and its very refined interface, ideal for planning individual meetings.
• Acuity Scheduling : A robust alternative that is distinguished by advanced customization options for intake forms and branding.
• Setmore: Appreciated for its generous free offering and ease of use, perfect for consultants and small teams.

Integrations available with SimplyBook.me

SimplyBook.me integrates with numerous tools to automate your workflows.

• Calendars: Two-way sync with Google Calendar and the Outlook calendar.
• Payment: Native integrations with Stripe, PayPal, and many other payment platforms.
• Social networks: Allows you to take reservations directly from your Facebook page and your Instagram profile.
• Site builders: Integrates with WordPress, SITE123 and other CMS.
• Automation: A connection with Zapier and Make opens the door to thousands of other applications like HubSpot or Google Sheets.
• Video conferencing: Connections with Zoom and Google Meet are possible for online appointments.

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How do I get started with SimplyBook.me? (Quick guide)

1. Create your account: Sign up for a free 14-day trial with no credit card required.
2. Configure your services: Define the services you offer, their duration, their price, and the providers associated with them.
3. Customize your page: Choose a template, add your logo and colors to create a reservation page that suits you.
4. Activate your plugins: Go through the list of features and activate the ones that are relevant to you (payments, SMS reminders, etc.).
5. Share your link: Integrate the widget into your website or simply share the link to your new booking page with your customers.

For a tailor-made integration of SimplyBook.me into your project and to ensure that you get the most out of the tool, do not hesitate to call on experts. The TurnK team can assist you in setting up and optimizing your digital tools. Contact us to discuss.