What is Zapier? (Complete Guide + 2025 Reviews)

‍Zapier is an online automation tool that connects your favorite web applications and services. It is for everyone, from freelancers to large companies, looking to optimize their workflows.

Its promise is simple: to save you time and increase your productivity by automating repetitive tasks without the need for coding knowledge.

In 2025, Zapier is positioned as one of the best automation tools on the market, essential for interconnecting thousands of applications and simplifying complex processes in a few clicks.

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What is Zapier for?

Zapier is used to create bridges between different applications so that actions in one automatically trigger reactions in another. It's the principle of “If This, Then That.”

Users benefit from a significant reduction in time spent on manual tasks, a decrease in errors, and a better focus on more strategic aspects of their business.

For SMEs, this can mean automating the entry of leads from a web form to a CRM. The sites e-commerce can automate the updating of customer lists or inventory management. SaaS businesses can use it to notify teams of new subscriptions or manage tickets for strut.

Key features of Zapier

Zapier offers a range of features designed to simplify automation:

• Zaps: These are the automated workflows that you create. A Zap is composed of a trigger and one or more actions. The benefit is the easy creation of custom automations.
• Triggers: This is the event that starts your Zap. For example, receiving a new email in Gmail. The benefit is the automatic launch of your workflows as soon as a specific event occurs.
• Actions: That's what your Zap does after it's triggered. For example, add a row to a Google Sheets sheet. The benefit is the automatic execution of tasks in other applications.
• Multi-stage zaps: Allow you to create more complex workflows with multiple sequential or conditional actions. The benefit is the ability to automate more sophisticated processes involving multiple applications and conditions.
• Filters: Allow Zaps to be run only when certain conditions are met. The benefit is more precise control over when your automations run.
• Formatter by Zapier: An integrated tool to transform data (text, numbers, dates) between the stages of your Zaps. The benefit is the manipulation of the data so that it corresponds to the format required by the target application.
• Application integrations: Zapier connects to thousands of applications (more than 7000 according to some sources). The benefit is extensive connectivity that covers the majority of popular business tools. For comprehensive documentation, you can consult the official Zapier website.

Advantages and limitations of Zapier

✅ Advantages:

• Ease of use: Its intuitive interface allows even non-technicians to create automations.
• Considerable time savings: Automating repetitive tasks frees up time for higher value-added activities.
• Vast ecosystem of integrations: Connects to thousands of applications, offering immense flexibility.
• No need to code: Allows you to create complex workflows without writing a single line of code.
• Zaps models: Offers ready-to-use templates to get started quickly.

❌ Limits:

• Cost: More advanced plans with a large number of tasks can become expensive, especially for smaller organizations.
• Complexity for advanced scenarios: Although simple for basic automations, setting up very complex workflows can require a certain learning curve.
• Dependency: A heavy dependence on Zapier can occur, and any interruption in service can affect automated processes.

Compared to competitors like Make (formerly Integromat), Zapier is often cited for its greater ease of use for beginners, while Make can offer more flexibility for complex scenarios at a potentially lower cost.

How much does Zapier cost? (Prices 2025)

Zapier offers several pricing plans to adapt to different needs and usage volumes. Here are the main plans that are generally available (exact prices may vary slightly, it is advisable to check their official website for the most up-to-date information as of June 2025).

• Free: $0/month. This plan generally includes 100 tasks per month and allows you to create simple Zaps (one trigger, one action).
• Starter (or equivalent): Starting at $19.99/month (billed annually). This plan increases the number of tasks (for example, 750 tasks/month) and unlocks multi-stage Zaps and some premium apps.
• Professional (or equivalent): Starting at $49/month (billed annually). Offers more tasks (for example, 2000 tasks/month), advanced features like Conditional Paths, and unlimited access to premium apps.
• Team: Starting at $69/month (billed annually, this price seems to have changed from older sources that indicated higher rates like $399/month). Built for teams, it includes even more tasks, unlimited users, and collaboration features.
• Company: Price on estimate. Intended for large businesses with specific needs in terms of security, support, and workload.

Zapier often offers a 14-day free trial for its paid plans. Discounts are generally applied for annual subscriptions.

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Our opinion on Zapier (Test & Recommendations)

Our experience with Zapier confirms its reputation as a powerful and accessible tool for automation. It is quick to use for simple tasks, and the huge catalog of integrations is a major asset.

The strengths observed include the simplicity of creating Zaps and the reliability of the automations. However, for workflows that are very complex or require very extensive data manipulation, the linear structure of Zaps can sometimes be a limit, and the cost can quickly increase with the volume of tasks.

Zapier is particularly suitable for marketing teams, salespeople, entrepreneurs, and anyone who wants to eliminate repetitive manual tasks between their various cloud tools. It is excellent for those who value speed of implementation and broad application compatibility.

Our final score: 4.5/5

Alternatives to Zapier

If Zapier does not perfectly match your needs, several alternatives exist on the market:

• Make (formerly Integromat): Offers a more visual interface for complex scenarios and is often considered to be more competitive in terms of price for large volumes.
• IFTTT (If This Then That): More oriented to simple automations and connected devices, often more affordable for basic needs.
• Microsoft Power Automate (formerly Microsoft Flow): A robust option, especially for businesses already integrated into the Microsoft ecosystem.

Integrations available with Zapier

The main strength of Zapier lies in its huge catalog of integrations, covering more than 8,000 web applications. These integrations cover virtually every category of business tools:

• CRM: Salesforce, HubSpot, Pipedrive, Zoho CRM, and more
• Email marketing: Mailchimp, ActiveCampaign, ConvertKit, Sendinblue (Brevo), etc.
• Collaboration and project management: Slack, Trello, Asana, Google Workspace (Gmail, Google Sheets, Google Drive), Microsoft Teams, Notion, Airtable etc.
• E-commerce: Shopify, WooCommerce, Magento, BigCommerce, etc.
• Social networks: Facebook Lead Ads, Twitter, LinkedIn, Instagram, etc.
• Customer support: Zendesk, Intercom, Freshdesk, etc.
• Payment and billing: Stripe, PayPal, QuickBooks, Xero, etc.
• Developer tools: Webhooks, APIs.

Zapier is itself a fundamental integration tool, but it also allows connections via Webhooks for applications that are not directly listed or for more personalized needs.

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How do I get started with Zapier? (Quick guide)

Getting started with Zapier is a simple process:

1. Create an account: Go to the official Zapier website and sign up. You can get started with a free account.
2. Connect your applications: From your dashboard, add the applications you use daily and want to automate.
3. Create your first Zap: Click on “Make a Zap” (or equivalent). Choose a trigger app and the event that will start the automation.
4. Configure your action: Select the Action App and the event that should be executed. Map data fields between trigger and action.
5. Test and activate your Zap: Zapier will guide you to test your Zap. If everything works, activate it to run automatically.

For more detailed guides, check out the official Zapier documentation or the numerous tutorials available online.

If you want further integration of Zapier into your project or personalized support to optimize your workflows, do not hesitate to contact TurnK experts via our contact page.