Mailchimp

Automate your marketing and email with Mailchimp

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Launched in 2001, Mailchimp is a real reference and has impressive figures today: it manages an average of more than 500 million emails per month. However, this American software has the disadvantage of not being available in French.

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The tool is mainly used for its email marketing functionalities, especially for cold emailing. It is very popular for the simplicity of its interface and the efficiency of its operation.

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What are the features of Mailchimp?

Contact management

Mailchimp offers a segmentation by list with up to 30 columns of information criteria. Contacts can be directly imported by CSV file, but also by connecting the software with your CRM via the Mailchimp API (or failing that by using an external connector). However, segmentation is limited to 5 criteria (that is to say 5 criteria maximum to configure a new list). There are a multitude of criteria available that will allow you to easily and accurately segment your leads.

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Editing email templates

This is one of Mailchimp's strengths. This strength lies in the number of templates available (over 300!) but also in their graphic quality. In addition, these templates are customizable in drag & drop for emails that correspond even more to your brand image. The 25 layouts that Mailchimp offers can also be modified by drag & drop. All templates are Responsive. You can also create yourself your own templates through an HTML edition (which is not #NoCode friendly).

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Email editing

Email editing by Mailchimp has the classic features of most email services, including the ability to use contact information (name, first name, company, etc.) to better personalize your emails. This service is very useful in campaigns to add personalization to emails that you send in large quantities through campaigns.

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Email campaigns

Of course, it is possible to create email campaigns. Mailchimp divides them into four categories:

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• ‍Regular Campaign : these are the classic email campaigns in which you can use the templates previously built. This tool is particularly useful for newsletters.

• Plain Test Campaign : “Plain-Text” campaigns allow you to send very simple emails composed of text only. This type of campaign is sometimes used to send prospecting emails in order to give the impression that the email is addressed to a contact only.
• A/B Test Campaign : A/B testing campaigns allow you to send the same campaign to your list by changing some key elements, in order to compare the results obtained. We find the same functionality with ActiveCampaign.
• RSS-driven Campaign : campaigns based on RSS feeds are among Mailchimp's most interesting features. They allow you to automate the sending of daily, weekly or monthly emails, by varying their content. A very practical tool for automating the sending of new blog posts to subscribers.

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Marketing automation

Mailchimp marketing automation has the merit of offering the creation of classic scenarios. However, unlike ActiveCampaign and Brevo, the software interface does not offer a complex drag & drop scenario editor and it is not possible to trace the path of your contacts on a site.

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How much does Mailchimp cost?

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Mailchimp offers a free version with limited features, for 1000 emails per month. If you are starting a business, need prospecting and do not necessarily have a budget to allocate to paid emailing software, this offer may be interesting. In the image of ActiveCampaign, Mailchimp includes double progressive pricing depending on the features available and the number of contacts.

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• ‍In this example, the rates are based on a list of 500 contacts. The price simulator allows you to adjust the number of contacts according to your database to correctly estimate the price.

Want to know more about the tool? See how our team uses Mailchimp to create relevant and engaging campaigns. To find out more about our approach and the results obtained, contact us now!