Soil Capital

Introduction

Soil Capital is an independent agronomy company founded in 2013, committed to improving the economic and environmental performance of farms. It helps farmers adopt more profitable, soil-regenerating practices.

Operating in France, Belgium, and the United Kingdom, the company developed mySoilCapital, an online greenhouse-gas assessment and agroecological-transition platform. It enables farmers to certify carbon and gives food-industry companies a reliable sustainability methodology. Carbon-certificate buyers include Cargill, AB InBev, Royal Canin, IBA, and L'Oréal Paris.

The challenge

Soil Capital needed to redesign its website to:

• Improve the user experience.
• Create a consistent interface across the website and web application.
• Improve loading performance and usability.

The main objectives were:

• Generate qualified leads for HubSpot.
• Increase engagement.
• Reach companies as a new priority audience.
• Address partners, including agricultural cooperatives.

Our solution

• User workshops: definition of user needs and optimal journeys for farmers and food-industry companies.
• Visual consistency: alignment of the website with Soil Capital's services and digital environment.
• Webflow migration: complete migration from WordPress to improve speed, usability, and security.
• Calculator integration: an API connection to mySoilCapital estimates potential revenue from soil health and captures prospects.
• No-code integrations: connections between multiple tools to improve operational efficiency.
• Training and support: workshops, remote training, and ongoing application-maintenance support.

Results achieved

• More than 150 qualified leads generated through the custom calculator.
• 75% increase in website traffic.
• Threefold increase in organic keywords through stronger SEO.
• Improved and consistent user experience across the website and web application.
• Better technical performance, loading speed, and usability.
• Greater engagement from companies and agricultural-cooperative partners.