Soil Capital
Agriculture
Founded in 2013
Fewer than 100 employees
+150
qualified leads generated through a custom calculator
+75%
increase in website traffic
x3
more organic keywords through improved SEO
project presentation
Introduction
Soil Capital is an independent agronomy company founded in 2013, committed to improving the economic and environmental performance of farms. It helps farmers adopt more profitable, soil-regenerating practices.
Operating in France, Belgium, and the United Kingdom, the company developed mySoilCapital, an online greenhouse-gas assessment and agroecological-transition platform. It enables farmers to certify carbon and gives food-industry companies a reliable sustainability methodology. Carbon-certificate buyers include Cargill, AB InBev, Royal Canin, IBA, and L’Oréal Paris.
The challenge
Soil Capital needed to redesign its website to:
- Improve the user experience.
- Create a consistent interface across the website and web application.
- Improve loading performance and usability.
The main objectives were:
- Generate qualified leads for HubSpot.
- Increase engagement.
- Reach companies as a new priority audience.
- Address partners, including agricultural cooperatives.
Our solution
- User workshops: definition of user needs and optimal journeys for farmers and food-industry companies.
- Visual consistency: alignment of the website with Soil Capital’s services and digital environment.
- Webflow migration: complete migration from WordPress to improve speed, usability, and security.
- Calculator integration: an API connection to mySoilCapital estimates potential revenue from soil health and captures prospects.
- No-code integrations: connections between multiple tools to improve operational efficiency.
- Training and support: workshops, remote training, and ongoing application-maintenance support.
Results achieved
- More than 150 qualified leads generated through the custom calculator.
- 75% increase in website traffic.
- Threefold increase in organic keywords through stronger SEO.
- Improved and consistent user experience across the website and web application.
- Better technical performance, loading speed, and usability.
- Greater engagement from companies and agricultural-cooperative partners.
customer cases
