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Michelin
Michelin is an international leader in tire manufacturing

Michelin

IcĂ´ne d'une malette
Industry
Icône représentant une horloge
Created in 1889
Icône représentant un personne
126,000 employees

Presentation of the project

For more than 100 years, the Group has been involved in numerous activities, putting its sense of innovation at the service of better mobility of people and goods. Its products are intended for all types of vehicles: cars, trucks, two-wheelers, airplanes, civil engineering and agricultural machines.

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Old Stack

New Stack

The solutions brought

  • Solution No. 01 : Implementation of a unified marketing solution between all subsidiaries.
  • Solution No. 02 : Advice and recommendations for best marketing practices.
  • Solution #3 : User segmentation and campaign personalization.

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