Why integrate Hubspot as a CRM?

Why integrate HubSpot in 2O23?

HubSpot is a CRM platform that allows you to manage your customer relationship in an efficient and personalized way. Whether you're a small business or a big business, HubSpot offers tools that fit your needs and budget.

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In this article, we'll explain why you should use Hubspot as a CRM and what are its advantages over other solutions.

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What is a CRM?

A CRM (Customer Relationship Management, or Customer Relationship Management in French) is a software that allows you to centralize information relating to your customers and prospects, to monitor their interactions with your company, to manage your commercial opportunities and to build customer loyalty.

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• A CRM helps you optimize your marketing and sales strategy, increase your turnover and improve customer satisfaction.

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What are the benefits of Hubspot?

Hubspot is distinguished from other CRMs by its ease of use, its power and its flexibility. Here are some of the benefits of Hubspot as a CRM:

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• Gratuit : you can use Hubspot's basic CRM without paying any monthly fees or commitments. You thus benefit from an unlimited number of users and contacts, transaction tracking, customizable reporting and dashboard, live chat, email tracking and much more. If you want access to more advanced features, you can opt for the paid versions of the Enterprise CRM platform, which give you additional tools for marketing, sales, customer service, and content management.
• Easy to handle : Hubspot's CRM is designed to be intuitive and ergonomic. You don't need technical skills or complicated training to use it. You can easily import your existing data, customize your properties and views, create automated workflows, and integrate CRM with your favorite tools.
• Powerful : Hubspot CRM allows you to manage the entire lifecycle of your customers, from lead generation to after-sales service. You can segment your contacts according to specific criteria, send personalized emails, schedule appointments online, create quotes and invoices, offer satisfaction surveys, create a knowledge base, and much more. You can also analyze the performance of your campaigns and teams through detailed reports and interactive dashboards.
• Flexible : Hubspot CRM adapts to your business and your industry sector. You can customize the CRM according to your specific needs by creating your own fields, forms, pipelines, and processes. You can also take advantage of more than 1340 integrations with third-party applications, such as Gmail, Outlook, Slack, Shopify, and Zoom.

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How do I get started with Hubspot as a CRM?

To get started with HubSpot as a CRM, all you need to do is create a free account on the Hubspot website. You will then be able to access the free CRM and its functionalities. You can also test the premium versions for 14 days without commitment.

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If you need help or advice using HubSpot CRM, you can check out the free resources available on the HubSpot website, such as training, certifications, blogs, or webinars.

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In conclusion, HubSpot is a CRM that offers you a complete and customizable solution to manage your customer relationship. Whether you're a small business or a big business, HubSpot lets you connect your data, teams, and customers on a single platform that evolves as you grow.