Automating the multicast of your real estate listing - 2025 Complete Guide

In an increasingly competitive real estate market, automating ad multicasting is becoming a strategic lever for optimizing visibility, saving time and focusing on what matters most: your customers.

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At TurnK, we have already supported several prestigious agencies, such as Varenne, L'Agence de Paris, or Triangle d'Or, in their digital transformation.

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Here's how you too can take advantage of modern tools to automate the multicast of your real estate listing.

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What is multicasting real estate ads?

Multicasting consists in automatically publishing your ads on several real estate portals (SeLoger, Leboncoin, Bien'ici, etc.) from a single platform. This avoids repetitive manual entries and ensures consistent updates across channels.

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Why automate multicast?

• Considerable time savings : No need to manually post each ad on different sites.
• Reducing human errors : All your ads are synchronized and updated automatically.
• Increased visibility : In a few clicks, your ads are published on the biggest platforms.
• Simplified analysis : Some tools provide statistics to track the performance of your ads.

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The tools to automate multicast

Here are some powerful ways to automate your ads:

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1. Apimo

Apimo is a real estate management tool that offers advanced multicast functionality. Intuitive and powerful, it allows you to manage your real estate portfolio while publishing your ads on the main portals.

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Benefits :

• Ergonomic interface
• Easy integration with other software
• Real-time sync

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2. Ubiflow

Ubiflow specializes in multicasting, not only for real estate, but also for other sectors. This tool guarantees maximum visibility.

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Benefits :

• Customizable solution
• Compatible with a large number of gates

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3. Hektor

Ideal for medium-sized agencies, Hektor offers a turnkey solution to manage and broadcast your real estate ads.

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Benefits :

• Accessible and complete
• Ad performance tracking‍

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‍4. ImmoFacile

This software offers advanced multicast functionalities, while being perfectly suited to agencies wishing to digitize quickly.

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Benefits :

• Wide choice of partner portals
• Intuitive ad management

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Our experience: supporting agencies in their digitalization

For several years, we have worked with renowned real estate agencies to optimize their digital transformation. A few examples:

• Varenne : We redesigned their showcase site and integrated a personalized back office, interconnected with Apimo to manage more than 300 properties.
• The Paris Agency : We automated their multicast and synchronized their ads with HubSpot for better lead tracking.
• Golden Triangle : We have developed a 100% tailor-made application connected with Apimo to help manage their business

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How do you get started with automation?

• Identify your needs : Take stock of the portals where you want to show your ads.
• Choose the right tool : Based on the size of your agency and your current processes.
• Integrate your existing systems : Connect your CRM to your multicast tool for complete automation.
• Train your teams : Support your team to quickly get started with these tools.

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Automating multicast is no longer a luxury, but a necessity for real estate agencies that want to remain competitive. With tools like Apimo, Ubiflow or Netty, and thanks to our expertise, your agency can optimize its processes, improve its productivity and attract more customers.

Do you need help to reach this milestone? Contact us today to benefit from our tailor-made support!

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