What is Typeform? (Complete Guide + 2025 Reviews)

Typeform Is a online tool specialized in the creation of forms and interactive surveys. It is aimed at businesses, marketers, and creators who want collect data in a more human and conversational way.

Its big promise is to transform collecting responses, which is often perceived as a chore, into a pleasant experience for the user. In 2025, Typeform is positioned as a reference for engaging an audience and obtaining better quality information thanks to its careful interface.

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What is Typeform for? (Use case)

Typeform allows you to create dynamic quizzes that are displayed question by question, mimicking a real conversation. This approach makes the process less daunting and increases completion rates.

Businesses use it for a variety of reasons. For example, an SME can use it to gather customer testimonials, an e-commerce site to conduct a product orientation quiz, or a SaaS company to survey the satisfaction of its users (NPS).

The key features of Typeform

• Conditional logic (logic jumps) : Display different questions based on the user's previous answers. This makes the questionnaire smart and relevant for each participant.
• Customizable templates : Get started quickly with a vast library of templates for all needs (survey, quiz, registration, etc.) and fully customize them.
• Multimedia integration : Easily add images, videos, and GIFs to make your forms more visual and engaging.
• Reports and analyses : Track responses in real time, analyze completion rates, and share clear reports to make data-driven decisions.
• Several types of questions : Use multiple choice, rating scales, open-ended questions, rankings, and more to gather accurate information.

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Advantages and limitations of Typeform

✅ Benefits

• Outstanding user experience : Its interface is modern, fluid and very pleasant for the people who respond, which improves the response rate.
• Strong visual personalization : You can adapt the forms to your graphic design for a consistent brand experience.
• Ease of use : The creation of forms is intuitive thanks to a drag-and-drop system that is easy to use.

❌ Boundaries

• High price : Paid plans can be more expensive than some competitors' plans, especially for small businesses with basic needs.
• Limited free plan : The free version limits the number of answers and questions, and includes the Typeform brand.

How much does Typeform cost? (Prices 2025)

Typeform offers several subscriptions to adapt to different needs and budgets. Prices vary depending on the payment (monthly or annual, with a discount for the latter).

• Basic plan : Starting at €25/month. Great for individuals who are just starting out. It includes a limited number of responses per month (typically 100), unlimited questions, and the ability to receive payments.
• Plus Plan : Starting at 55€/month. Built for businesses that need more features. It increases the response limit (often around 1,000 per month), removes Typeform branding, and allows custom domains to be used.
• Business Plan : Starting at 89€/month. Designed for teams that want to analyze their performance. It offers a higher volume of responses (typically 10,000 per month), advanced analytics tools, and conversion tracking.
• Enterprise plan : On request. For larger organizations, this plan offers advanced security features, priority support, and customized limits. The rate is available only on request, according to the specific needs of the company.

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Our opinion on Typeform (Test & Recommendations)

After testing it, our opinion on Typeform is very positive. The tool keeps its main promise: to make forms more engaging. Creating is child's play and the user experience is without a doubt the best on the market. Templates are a great source of inspiration.

The main obstacle remains its price. If you are on a limited budget and aesthetics are not your priority, cheaper alternatives exist. However, for any company that cares about its brand image and wants to maximize its conversion rates, investing in Typeform is relevant. It is perfect for marketing teams, to HR departments for recruitment, or even to SMEs for collecting feedback.

Final grade: 4.5/5

Alternatives to Typeform

• Jotform : A very complete alternative that offers more features in its free plan, but with a sometimes less refined interface.
• SurveyMonkey : A historical competitor, very powerful for surveys and complex data analyses, often preferred by large companies and researchers.
• Google Forms : Google's completely free and simple option, perfect for basic needs, but very limited in terms of customization and conditional logic.

Integrations available with Typeform

Typeform connects to hundreds of other tools to automate your workflows. You can send data to your favorite apps effortlessly.

• CRM and Marketing : Integrate Typeform with Salesforce, HubSpot, or Mailchimp to synchronize your contacts and feed your campaigns.
• Collaboration : Get notified for every new response in Slack or add data to Notion and Airtable.
• Analysis and storage : Automatically send responses to Google Sheets for in-depth analysis.
• Automation : Connect to thousands of other applications through native integrations with Zapier and Make.

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How do I get started with Typeform? (Quick guide)

1. Create your account : Register for free on the official Typeform site to test basic features.
2. Choose a model : Browse through the template gallery and select the one that best fits your purpose.
3. Personalize your form : Add your questions, change the colors, integrate your logo, and configure conditional logic if needed.
4. Set up integrations : Connect your form to your daily tools like Google Sheets, Slack or your CRM.
5. Share your Typeform : Embed it on your website, share the link via email or social media, and start collecting responses.

Need help integrating Typeform into your project and automating it with your existing tools? The TurnK team is specialized in this field. Contact us to discuss your needs.